Then there are the close-to 1.2 million YouTube subscribers and the single Lone Digger, that has notched up 230 million plays on the platform alone (out of nearly half a billion for the band in total across YouTube). Just check out this stream of stats: the band has had 2.1 million video uploads on TikTok (one of the world’s most-used video apps) they enjoy 1.5 million monthly listens on Spotify from a half-million audience which has resulted in no less than half-a-billion Spotify streams.

The band began playing rock and more grungy guitar music, but have spent the last decade honing a sound that blends jazz and dance, all the while garnering a following that has helped notch up those numbers in record fashion. Views, hits, likes and streams define bands and while they might not equal cash, they can certainly reap rewards… eventually.įrench band Caravan Palace know all about how using social media and the video format can reap rewards. Nowadays, while chart success might still be the goal for some, we now live in a multi-platform, stat-driven world. Did your last single scrape into the Top 40 at number 39? Your days are numbered. It would indicate sales, success and serve as a good predictor for how long said act would last. Back in the day, a single or album chart position could define a band.

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